How We Automated a Real Estate Agency's Lead Generation & Saved 85% on Marketing Costs
See how Flowlyn transformed a struggling real estate agency's lead generation process, resulting in 300% more qualified leads and $50K monthly savings.
PropertyMax Realty came to us with a common problem: they were spending a fortune on marketing but not seeing the results they expected. This case study shows how we transformed their entire lead generation process using automation, resulting in dramatic cost savings and revenue growth.
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PropertyMax Realty was spending $15,000 monthly on traditional lead generation but struggling to convert leads. Manual processes took 3 days per lead, and only 15% were qualified.
Solution
We implemented AI-powered lead scoring, automated social media campaigns, and intelligent follow-up sequences using Make.com and custom AI workflows.
Key Results
Monthly Marketing Cost
85% reduction
Qualified Leads
300% increase
Lead Response Time
93% faster
Conversion Rate
87% improvement
Tools & Technologies
The Automation Solution
We designed a comprehensive automation ecosystem that handles the entire lead generation and qualification process:
Key Automation Components
1. AI-Powered Lead Scoring
Our custom AI model analyzes lead behavior, demographics, and engagement patterns to score leads from 1-100. This ensures agents focus only on high-potential prospects.
2. Social Media Automation
Automated posting schedules across Facebook, Instagram, and LinkedIn, with intelligent content selection based on engagement analytics.
3. Intelligent Follow-up Sequences
Personalized email and SMS sequences triggered by lead behavior, with smart delays and content variations.
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| Metric | Before | After | Improvement |
|---|---|---|---|
| Monthly Marketing Spend | $15,000 | $2,250 | +NaN% |
| Lead Generation Cost | $33 | $5 | +NaN% |
| Lead Response Time | 3 days | 2 hours | +-33% |
| Qualified Leads Monthly | 150 | 450 | +200% |
| Conversion Rate | 15% | 28% | +87% |
The automation implementation paid for itself within the first month, and by month three, PropertyMax was generating $50,000 more in monthly revenue while spending 85% less on marketing.
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About Divyesh Savaliya
Divyesh has helped 200+ businesses automate their operations, with a special focus on real estate and marketing automation.
In This Article
Key Takeaways
- • Real estate insights
- • Lead generation insights
- • Marketing automation insights
- • Case study insights
